That’s Called A Corporate Video…

Media is quite powerful these days and to make this deal even better social media has stepped inside, these days marketing, awareness, any information and negative publicity can be ignited within minutes. There was a time when people used to buy cassettes and video displayer to watch video, now they can easily watch it on their cellphones, without even downloading it. Personal and professional both lives have impacted by this word ‘media’. Talking about businesses and corporates, marketing is an integral part of profit, as a business one has to flare up what his/her business is doing. There are plenty of reasons catered by a video media, among all these types corporate video is quite in these days. 

A corporate video which is usually a responsibility of a marketing director or a manager, is a content which is produced for the internal employees. Most importantly, a corporate video is produced for some suitable purposes other than advertisements. Yes! Every video made by the business entity is not for the advertisement purpose, awareness, employees’ rights, business core values, vision and mission, executive proposals, testimonials, market updates, target achievements, appreciations and employee motivations are some of the areas catered by a specific corporate video. Although a corp. video doesn’t hit the marketing or advertising purpose still, companies float the news on social media and this clip went viral for the purpose of informing the external employees regarding the activities of the company. 

Production of a corporate video can broadly be divided in 3 main types: Pre-production, Production and Post-production. Overall the names are quite self-explanatory still the preproduction is all about planning, everything before actually shooting the content which includes: writing a script, preparing the content, preparing the theme and actors (if any) and everything else related to the actual video. Corporate video production in Canberra stage brings the video crew in and the real time shooting starts properly the whole content comes into reality, the enactment and all the interesting elements steps in, this is the prime time to process every step of the idea carefully. Now comes the stage which is even more important than actual production which is known as post-production, it’s like a topping on the dish, visual effects, sound enhancements, quality of video, color correction and every possible phase to make a corporate video look perfect all comes under the phase of post-production. There was a time when blogging was working fine for promotion and motivation among internal employees but now video has become a must adapt factor, reason being people are more aware of everything and everyone has his/her own way of catching and digesting information may be previously people were ok with blogging only but now, if businesses need excessive profits and image they definitely need a touch of a corporate video strategy. For more information, please log on to

Leave a Reply

Your email address will not be published.